:root{
  --paper:#F4F3EF;
  --paper-2:#EAE8E1;
  --ink:#0A0A09;
  --ink-soft:#221F1A;
  --grey:#4A473E;
  --line:#D2CFC5;
  --white:#FFFFFF;
  --red:#E4142A;
  --red-dark:#B10E20;
  --red-tint:#FBE7E8;
  --mono: 'JetBrains Mono', ui-monospace, monospace;
  --sans: 'Inter', -apple-system, sans-serif;
  --maxw: 1320px;
  --gutter: clamp(20px, 5vw, 64px);
  --ease: cubic-bezier(.22,1,.36,1);
}

*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  *{animation-duration:0.001ms !important; transition-duration:0.001ms !important;}
}

body{
  background:var(--paper);
  color:var(--ink-soft);
  font-family:var(--sans);
  font-size:17.5px;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

a{color:inherit;}
img{display:block;max-width:100%;}
button{font:inherit;background:none;border:none;cursor:pointer;color:inherit;}

::selection{background:var(--red);color:var(--white);}

a:focus-visible, button:focus-visible, input:focus-visible, textarea:focus-visible{
  outline:2px solid var(--red);
  outline-offset:3px;
}

.wrap{
  max-width:var(--maxw);
  margin:0 auto;
  padding-left:var(--gutter);
  padding-right:var(--gutter);
}

/* anchors should clear the sticky header */
#top, section[id]{
  scroll-margin-top: 84px;
}

.eyebrow{
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.16em;
  text-transform:uppercase;
  color:var(--red);
  font-weight:700;
  display:flex;
  align-items:center;
  gap:10px;
}
.eyebrow::before{
  content:"";
  width:16px;height:1px;background:var(--red);
  display:inline-block;
}

h1,h2,h3{
  font-family:var(--sans);
  font-weight:800;
  letter-spacing:-0.02em;
  line-height:1.04;
  text-transform:uppercase;
  color:var(--ink);
}

p{color:var(--ink-soft);}

/* ---------- Reveal / motion utilities ---------- */
.reveal{
  opacity:0;
  transform:translateY(26px);
  transition:opacity 1.4s var(--ease), transform 1.4s var(--ease);
}
.reveal.in{opacity:1;transform:translateY(0);}

/* ---------- Scroll progress bar ---------- */
.progress-bar{
  position:fixed;
  top:0;left:0;
  height:3px;
  width:0%;
  background:var(--red);
  z-index:200;
  transition:width .15s linear;
}

/* ---------- Nav ---------- */
header{
  position:sticky;
  top:0;
  z-index:100;
  background:rgba(244,243,239,0.9);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
  overflow:visible;
}
.nav{
  display:flex;
  align-items:center;
  justify-content:space-between;
  padding-top:10px;
  padding-bottom:10px;
  overflow:visible;
}
.brand{
  display:flex;
  align-items:center;
  gap:12px;
  text-decoration:none;
}
.brand img{height:48px;width:auto;}
.brand-text{
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.1em;
  line-height:1.3;
  color:var(--grey);
}
.brand-text strong{
  display:block;
  font-size:14.5px;
  letter-spacing:0.02em;
  color:var(--ink);
}
nav.links{
  display:flex;
  gap:28px;
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.06em;
  text-transform:uppercase;
  font-weight:600;
}
nav.links a{
  text-decoration:none;
  position:relative;
  padding-bottom:3px;
}
nav.links a::after{
  content:"";
  position:absolute;left:0;bottom:0;
  width:0;height:1px;background:var(--red);
  transition:width .5s var(--ease);
}
nav.links a:hover::after{width:100%;}
nav.links a.current{color:var(--red);}
.nav-cta{
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.06em;
  text-transform:uppercase;
  text-decoration:none;
  font-weight:700;
  border:1px solid var(--ink);
  padding:10px 18px;
  display:inline-flex;
  align-items:center;
  gap:8px;
  transition:background .5s var(--ease), color .5s var(--ease), transform .5s var(--ease);
}
.nav-cta:hover{background:var(--red);color:var(--white);border-color:var(--red);transform:translateY(-2px);}

.menu-btn{
  display:none;
  flex-direction:column;
  gap:5px;
  padding:8px;
}
.menu-btn span{
  width:22px;height:2px;background:var(--ink);
  transition:transform .5s var(--ease), opacity .5s var(--ease);
}
.menu-btn.open span:nth-child(1){transform:translateY(7px) rotate(45deg);}
.menu-btn.open span:nth-child(2){opacity:0;}
.menu-btn.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

.mobile-panel{
  display:none;
  max-height:0;
  overflow:hidden;
  transition:max-height .7s var(--ease);
  border-top:1px solid var(--line);
}
.mobile-panel.open{max-height:460px;}
.mobile-panel .wrap{
  padding-top:22px;
  padding-bottom:22px;
  display:flex;
  flex-direction:column;
  gap:20px;
}
.mobile-panel a{
  font-family:var(--mono);
  font-size:14px;
  letter-spacing:.06em;
  text-transform:uppercase;
  text-decoration:none;
  font-weight:600;
  color:var(--ink-soft);
  transition:color .4s var(--ease), padding-left .4s var(--ease);
}
.mobile-panel a:hover{color:var(--red);padding-left:6px;}

@media (max-width:860px){
  nav.links{display:none;}
  .nav-cta{display:none;}
  .menu-btn{display:flex;}
  .mobile-panel{display:block;}
}

/* ---------- Hero ---------- */
.hero{
  position:relative;
  padding-top:clamp(56px,9vw,110px);
  padding-bottom:clamp(56px,8vw,100px);
  border-bottom:1px solid var(--line);
  overflow:hidden;
}
.hero-grid{
  display:grid;
  grid-template-columns:1.15fr 0.85fr;
  gap:48px;
  align-items:end;
}
@media (max-width:940px){
  .hero-grid{grid-template-columns:1fr;}
}
.hero h1{
  font-size:clamp(40px,6.4vw,92px);
  margin-top:18px;
}
.hero h1 span.line{
  display:block;
  overflow:hidden;
}
.hero h1 span.line b{
  display:block;
  font-weight:800;
  transform:translateY(115%);
  animation:lineUp 1.5s var(--ease) forwards;
}
.hero h1 span.line:nth-child(1) b{animation-delay:.1s;}
.hero h1 span.line:nth-child(2) b{animation-delay:.4s;}
.hero h1 span.line:nth-child(3) b{animation-delay:.7s;}
@keyframes lineUp{to{transform:translateY(0);}}
.hero h1 em{
  font-style:normal;
  color:var(--red);
}
.hero p.lede{
  margin-top:28px;
  max-width:48ch;
  font-size:clamp(17px,1.7vw,20.5px);
  color:var(--ink-soft);
  opacity:0;
  animation:fadeUp 1.3s var(--ease) forwards;
  animation-delay:1.1s;
}
@keyframes fadeUp{from{opacity:0;transform:translateY(16px);}to{opacity:1;transform:translateY(0);}}
.hero-actions{
  display:flex;
  gap:14px;
  margin-top:36px;
  flex-wrap:wrap;
  opacity:0;
  animation:fadeUp 1.3s var(--ease) forwards;
  animation-delay:1.4s;
}
.btn{
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.08em;
  text-transform:uppercase;
  font-weight:700;
  text-decoration:none;
  padding:16px 26px;
  display:inline-flex;
  align-items:center;
  gap:10px;
  border:1px solid var(--ink);
  transition:background .5s var(--ease), color .5s var(--ease), transform .5s var(--ease), box-shadow .5s var(--ease), border-color .5s var(--ease);
}
.btn-primary{background:var(--ink);color:var(--paper);}
.btn-primary:hover{background:var(--red);border-color:var(--red);transform:translateY(-3px);box-shadow:0 10px 24px -10px rgba(228,20,42,.55);}
.btn-ghost:hover{background:var(--ink);color:var(--paper);transform:translateY(-3px);}
.btn-small{padding:12px 20px;font-size:11.5px;}

/* market card */
.route{
  border:1px solid var(--line);
  background:var(--white);
  padding:22px 22px 18px;
  opacity:0;
  animation:fadeUp 1.4s var(--ease) forwards;
  animation-delay:.6s;
}
.route-head{
  display:flex;
  justify-content:space-between;
  font-family:var(--mono);
  font-size:11.5px;
  letter-spacing:0.08em;
  text-transform:uppercase;
  color:var(--grey);
  border-bottom:1px solid var(--line);
  padding-bottom:12px;
  margin-bottom:8px;
  font-weight:600;
}
.market-list{
  display:flex;
  flex-direction:column;
}
.market-row{
  display:flex;
  align-items:center;
  gap:14px;
  padding:18px 0;
  border-bottom:1px solid var(--line);
  opacity:0;
  transform:translateX(-16px);
  animation:marketIn 1s var(--ease) forwards;
}
.market-row:last-child{border-bottom:none;}
.market-row:nth-child(1){animation-delay:.9s;}
.market-row:nth-child(2){animation-delay:1.2s;}
.market-row:nth-child(3){animation-delay:1.5s;}
@keyframes marketIn{to{opacity:1;transform:translateX(0);}}
.market-dot{
  width:9px;height:9px;
  border-radius:50%;
  background:var(--red);
  flex-shrink:0;
}
.market-name{
  font-family:var(--sans);
  font-weight:700;
  font-size:20px;
  letter-spacing:-0.01em;
  color:var(--ink);
  flex:1;
}
.market-code{
  font-family:var(--mono);
  font-size:13px;
  font-weight:700;
  color:var(--grey);
  letter-spacing:.05em;
}

/* glowing sweep line */
.glow-line{
  position:relative;
  height:2px;
  margin-top:20px;
  background:var(--paper-2);
  overflow:hidden;
  border-radius:2px;
}
.glow-line::after{
  content:"";
  position:absolute;
  top:0;
  left:-40%;
  width:40%;
  height:100%;
  background:linear-gradient(90deg, transparent, var(--red), transparent);
  box-shadow:0 0 14px 3px rgba(228,20,42,.75);
  animation:glowMove 3.2s linear infinite;
}
@keyframes glowMove{
  0%{left:-40%;}
  100%{left:100%;}
}

/* ---------- Stats ---------- */
.stats{
  border-bottom:1px solid var(--line);
}
.stats-row{
  display:grid;
  grid-template-columns:repeat(4,1fr);
}
@media (max-width:760px){
  .stats-row{grid-template-columns:repeat(2,1fr);}
}
.stat{
  border-left:1px solid var(--line);
  padding:36px 26px;
  transition:background .6s var(--ease);
}
.stat:hover{background:var(--paper-2);}
.stat:first-child{border-left:none;}
@media (max-width:760px){
  .stat:nth-child(odd){border-left:none;}
  .stat:nth-child(n+3){border-top:1px solid var(--line);}
}
.stat .num{
  font-family:var(--sans);
  font-weight:900;
  font-size:clamp(32px,3.6vw,54px);
  letter-spacing:-0.02em;
  display:flex;
  align-items:baseline;
  gap:4px;
  color:var(--ink);
}
.stat .num span.unit{
  font-size:0.4em;
  color:var(--red);
  font-family:var(--mono);
  font-weight:700;
}
.stat .label{
  margin-top:9px;
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.04em;
  color:var(--grey);
  text-transform:uppercase;
  font-weight:600;
}

/* trend chart */
.trend{
  border-bottom:1px solid var(--line);
  padding-top:clamp(48px,6vw,80px);
  padding-bottom:clamp(48px,6vw,80px);
}
.trend-inner{
  border:1px solid var(--line);
  background:var(--white);
  padding:clamp(24px,4vw,44px);
  position:relative;
  overflow:hidden;
}
.trend-top{
  display:flex;
  justify-content:space-between;
  align-items:flex-end;
  flex-wrap:wrap;
  gap:16px;
  margin-bottom:28px;
}
.trend-top h3{
  text-transform:none;
  font-size:clamp(21px,2.4vw,29px);
  letter-spacing:-0.01em;
}
.trend-top .desc{font-size:15px;max-width:40ch;color:var(--grey);margin-top:8px;}
.trend-figure{
  font-family:var(--mono);
  text-align:right;
}
.trend-figure .big{
  font-size:clamp(30px,4vw,46px);
  font-weight:800;
  font-family:var(--sans);
  color:var(--red);
  line-height:1;
}
.trend-figure .small{font-size:11.5px;color:var(--grey);letter-spacing:.06em;text-transform:uppercase;margin-top:6px;font-weight:600;}
.trend-chart{width:100%;height:auto;display:block;overflow:visible;}
.trend-path{
  fill:none;
  stroke:var(--red);
  stroke-width:2.5;
  stroke-linecap:round;
  stroke-linejoin:round;
  stroke-dasharray:1400;
  stroke-dashoffset:1400;
  transition:stroke-dashoffset 7s var(--ease);
}
.trend-inner.in .trend-path{stroke-dashoffset:0;}
.trend-fill{
  opacity:0;
  transition:opacity 1.8s var(--ease) 1.2s;
}
.trend-inner.in .trend-fill{opacity:1;}
.trend-dot{
  fill:var(--red);
  opacity:0;
  filter:drop-shadow(0 0 7px rgba(228,20,42,.65));
  offset-path: path('M0,190 L75,178 L150,168 L225,150 L300,145 L375,120 L450,108 L525,90 L600,75 L675,55 L750,42 L825,28 L900,15');
  offset-distance:0%;
  transition:opacity .3s ease;
}
.trend-inner.in .trend-dot{
  opacity:1;
  animation:dotMove 7s var(--ease) forwards;
}
@keyframes dotMove{from{offset-distance:0%;}to{offset-distance:100%;}}
.trend-grid line{
  stroke:var(--line);
  stroke-width:1;
  opacity:0;
  transition:opacity 1s ease;
}
.trend-inner.in .trend-grid line{opacity:1;}
.trend-months{
  display:flex;
  justify-content:space-between;
  margin-top:10px;
  font-family:var(--mono);
  font-size:clamp(9px, 2.2vw, 11px);
  letter-spacing:.04em;
  color:var(--grey);
  text-transform:uppercase;
  font-weight:600;
  opacity:0;
  transition:opacity 1s ease 6.4s;
}
.trend-inner.in .trend-months{opacity:1;}

/* ---------- Section shell ---------- */
section{
  padding-top:clamp(56px,7vw,96px);
  padding-bottom:clamp(56px,7vw,96px);
}
section.bordered{border-bottom:1px solid var(--line);}
.section-head{
  display:flex;
  justify-content:space-between;
  align-items:flex-end;
  gap:24px;
  margin-bottom:50px;
  flex-wrap:wrap;
}
.section-head h2{
  font-size:clamp(29px,3.4vw,45px);
  margin-top:14px;
  max-width:20ch;
}
.section-head .desc{
  max-width:38ch;
  color:var(--grey);
  font-size:16px;
  padding-bottom:6px;
}

/* ---------- Process ---------- */
.week-legend{
  display:flex;
  gap:28px;
  flex-wrap:wrap;
  margin-bottom:24px;
  padding-bottom:24px;
  border-bottom:1px solid var(--line);
  font-family:var(--mono);
  font-size:11.5px;
  color:var(--grey);
  text-transform:uppercase;
  letter-spacing:.04em;
  font-weight:600;
}
.week-legend span{display:flex;align-items:center;gap:8px;}
.lg-dot{width:16px;height:9px;border-radius:2px;display:inline-block;flex-shrink:0;}
.lg-dot.active{background:var(--red);}
.lg-dot.ongoing{background:repeating-linear-gradient(135deg, var(--red), var(--red) 3px, var(--paper-2) 3px, var(--paper-2) 6px);border:1px solid var(--red);}
.lg-dot.optional{background:var(--white);border:1.5px dashed var(--red);}

.process-list{
  border-top:1px solid var(--line);
}
.p-step{
  display:grid;
  grid-template-columns:90px 1.1fr 1.5fr 190px;
  gap:24px;
  align-items:center;
  padding:28px 0;
  border-bottom:1px solid var(--line);
  transition:background .6s var(--ease), padding-left .6s var(--ease);
}
.p-step:hover{background:var(--paper-2);padding-left:16px;}
@media (max-width:900px){
  .p-step{grid-template-columns:56px 1fr;grid-template-areas:"idx name" "idx desc" "idx meta";}
  .p-step .p-idx{grid-area:idx;}
  .p-step .p-name{grid-area:name;}
  .p-step .p-desc{grid-area:desc;}
  .p-step .p-meta{grid-area:meta;margin-top:10px;}
}
.p-idx{
  font-family:var(--mono);
  font-size:13.5px;
  color:var(--red);
  font-weight:700;
}
.p-name{
  font-weight:700;
  font-size:17px;
  letter-spacing:-0.01em;
  color:var(--ink);
}
.p-desc{
  color:var(--ink-soft);
  font-size:15px;
}
.p-meta{
  display:flex;
  flex-direction:column;
  align-items:flex-end;
}
@media (max-width:900px){
  .p-meta{align-items:flex-start;}
}
.week-track{
  display:flex;
  gap:4px;
}
.week-cell{
  width:24px;height:10px;
  border-radius:2px;
  background:var(--paper-2);
  border:1px solid var(--line);
}
.week-cell.active{background:var(--red);border-color:var(--red);}
.week-cell.ongoing{background:repeating-linear-gradient(135deg, var(--red), var(--red) 3px, var(--paper-2) 3px, var(--paper-2) 6px);border-color:var(--red);}
.week-cell.optional{background:var(--white);border:1.5px dashed var(--red);}
.week-caption{
  margin-top:7px;
  font-family:var(--mono);
  font-size:10.5px;
  letter-spacing:.05em;
  color:var(--grey);
  text-transform:uppercase;
  font-weight:600;
}
.p-result{
  display:flex;
  align-items:center;
  justify-content:space-between;
  padding:30px 0 0;
  margin-top:6px;
  flex-wrap:wrap;
  gap:14px;
}
.p-result .tag{
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.08em;
  text-transform:uppercase;
  font-weight:700;
  background:var(--ink);
  color:var(--paper);
  padding:11px 18px;
}
.p-result .arrow{color:var(--red);font-family:var(--mono);font-size:13.5px;letter-spacing:.08em;font-weight:700;}

/* ---------- Proof / visuals ---------- */
.proof-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
@media (max-width:820px){
  .proof-grid{grid-template-columns:1fr;}
}
.proof-card{
  background:var(--white);
  padding:28px;
  min-height:255px;
  display:flex;
  flex-direction:column;
  justify-content:space-between;
  transition:transform .7s var(--ease), box-shadow .7s var(--ease);
  position:relative;
  z-index:1;
}
.proof-card:hover{
  transform:translateY(-7px);
  box-shadow:0 22px 44px -20px rgba(10,10,9,.28);
}
.proof-card .k{
  font-family:var(--mono);
  font-size:11.5px;
  letter-spacing:.08em;
  text-transform:uppercase;
  color:var(--grey);
  font-weight:700;
}
.proof-card h3{
  font-size:19px;
  margin-top:10px;
  text-transform:none;
  letter-spacing:-0.01em;
}
.proof-card p{
  font-size:14.5px;
  color:var(--ink-soft);
  margin-top:9px;
}
.mini-bars{
  margin-top:18px;
  display:flex;
  align-items:flex-end;
  gap:5px;
  height:60px;
}
.mini-bars i{
  flex:1;
  background:var(--paper-2);
  border-top:2px solid var(--red);
  transform:scaleY(0);
  transform-origin:bottom;
  transition:transform 1.1s var(--ease);
}
.proof-card.in .mini-bars i{transform:scaleY(1);}
.mini-bars i:nth-child(1){transition-delay:.08s;}
.mini-bars i:nth-child(2){transition-delay:.16s;}
.mini-bars i:nth-child(3){transition-delay:.24s;}
.mini-bars i:nth-child(4){transition-delay:.32s;}
.mini-bars i:nth-child(5){transition-delay:.4s;}
.mini-bars i:nth-child(6){transition-delay:.48s;}
.mini-bars i:nth-child(7){transition-delay:.56s;}
.mini-bars i:nth-child(8){transition-delay:.64s;}
.mini-bars i:nth-child(9){transition-delay:.72s;}
.mini-bars i:nth-child(10){transition-delay:.8s;}
.abtest{
  margin-top:18px;
  display:flex;
  gap:10px;
}
.abtest div{
  flex:1;
  border:1px solid var(--line);
  padding:13px;
  text-align:center;
  transition:border-color .5s var(--ease), transform .5s var(--ease);
}
.abtest div:hover{transform:translateY(-4px);}
.abtest .win{border-color:var(--red);}
.abtest .pct{
  font-family:var(--mono);
  font-weight:700;
  font-size:21px;
}
.abtest .win .pct{color:var(--red);}
.abtest .lbl{font-family:var(--mono);font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--grey);margin-top:4px;font-weight:600;}

/* ---------- Testimonials (infinite marquee) ---------- */
.testi-marquee-wrap{
  overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg, transparent, black 8%, black 92%, transparent);
  mask-image:linear-gradient(90deg, transparent, black 8%, black 92%, transparent);
}
.testi-marquee{
  display:flex;
  gap:24px;
  width:max-content;
  animation:testiScroll 60s linear infinite;
}
.testi-marquee:hover{animation-play-state:paused;}
@keyframes testiScroll{
  from{transform:translateX(0);}
  to{transform:translateX(-50%);}
}
.testi-card{
  width:min(380px, 85vw);
  flex-shrink:0;
  border:1px solid var(--line);
  background:var(--white);
  padding:32px 28px;
  display:flex;
  flex-direction:column;
  gap:20px;
  transition:transform .5s var(--ease), box-shadow .5s var(--ease), border-color .5s var(--ease);
}
.testi-card:hover{
  transform:translateY(-7px);
  border-color:var(--red);
  box-shadow:0 22px 44px -22px rgba(10,10,9,.32);
}
.testi-quote{
  font-family:var(--mono);
  font-size:36px;
  line-height:1;
  color:var(--red);
}
.testi-text{
  font-size:16px;
  color:var(--ink-soft);
  line-height:1.65;
}
.testi-person{
  display:flex;
  align-items:center;
  gap:12px;
  margin-top:auto;
  padding-top:8px;
  border-top:1px solid var(--line);
}
.testi-avatar{
  width:40px;height:40px;
  border-radius:50%;
  background:var(--ink);
  color:var(--paper);
  display:flex;
  align-items:center;
  justify-content:center;
  font-family:var(--mono);
  font-size:12.5px;
  font-weight:700;
  flex-shrink:0;
}
.testi-name{font-size:14px;font-weight:700;color:var(--ink);}
.testi-role{font-family:var(--mono);font-size:11.5px;color:var(--grey);letter-spacing:.03em;font-weight:500;}

/* ---------- Client directory ---------- */
.directory{
  border-top:1px solid var(--line);
}
.dir-head-row, .dir-row{
  display:grid;
  grid-template-columns:60px 1.2fr 2.1fr 1fr;
  gap:18px;
  align-items:baseline;
  padding:19px 0;
  border-bottom:1px solid var(--line);
}
.dir-head-row{
  font-family:var(--mono);
  font-size:11px;
  letter-spacing:.1em;
  text-transform:uppercase;
  color:var(--grey);
  padding-bottom:14px;
  font-weight:700;
}
.dir-row{
  font-size:15.5px;
  transition:background .5s var(--ease), padding-left .5s var(--ease);
}
.dir-row:hover{background:var(--paper-2);padding-left:12px;}
.dir-num{font-family:var(--mono);font-size:12.5px;color:var(--red);font-weight:700;}
.dir-name{font-weight:700;color:var(--ink);}
.dir-desc{color:var(--ink-soft);}
.dir-tag{
  font-family:var(--mono);
  font-size:11px;
  letter-spacing:.05em;
  text-transform:uppercase;
  color:var(--grey);
  text-align:right;
  font-weight:600;
}
@media (max-width:760px){
  .dir-head-row{display:none;}
  .dir-row{grid-template-columns:36px 1fr;grid-template-areas:"n name" ". desc" ". tag";row-gap:4px;}
  .dir-num{grid-area:n;}
  .dir-name{grid-area:name;}
  .dir-desc{grid-area:desc;font-size:14px;}
  .dir-tag{grid-area:tag;text-align:left;}
}

.dir-more-note{
  display:flex;
  align-items:center;
  justify-content:space-between;
  flex-wrap:wrap;
  gap:16px;
  padding:26px 0;
}
.dir-more-note .txt{
  font-family:var(--mono);
  font-size:13px;
  color:var(--grey);
  text-transform:uppercase;
  letter-spacing:.05em;
  font-weight:600;
}

/* marquee (client tickers) */
.marquee-wrap{
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
  overflow:hidden;
  padding:20px 0;
  margin-bottom:0;
}
.marquee{
  display:flex;
  width:max-content;
  gap:14px;
  animation:scrollX 70s linear infinite;
}
.marquee:hover{animation-play-state:paused;}
@keyframes scrollX{
  from{transform:translateX(-50%);}
  to{transform:translateX(0);}
}
.m-tag{
  font-family:var(--mono);
  font-size:13px;
  letter-spacing:.03em;
  color:var(--ink-soft);
  border:1px solid var(--line);
  padding:9px 17px;
  white-space:nowrap;
  background:var(--white);
  font-weight:500;
}

/* ---------- Locations ---------- */
.loc-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
@media (max-width:820px){
  .loc-grid{grid-template-columns:1fr;}
}
.loc-card{
  background:var(--paper);
  padding:32px 28px;
  transition:background .6s var(--ease);
}
.loc-card:hover{background:var(--white);}
.loc-card .coord{
  font-family:var(--mono);
  font-size:11.5px;
  color:var(--red);
  letter-spacing:.05em;
  font-weight:700;
}
.loc-card h3{
  margin-top:14px;
  font-size:25px;
  letter-spacing:-0.01em;
}
.loc-card p{
  margin-top:12px;
  color:var(--ink-soft);
  font-size:15px;
}

/* ---------- About / founders ---------- */
.about-grid{
  display:grid;
  grid-template-columns:0.8fr 1.2fr;
  gap:56px;
  align-items:center;
}
@media (max-width:900px){
  .about-grid{grid-template-columns:1fr;gap:32px;}
}
.about-photos{
  display:flex;
  flex-direction:column;
  gap:20px;
  max-width:260px;
}
.about-photo-card{
  position:relative;
  border-radius:6px;
  overflow:hidden;
  border:1px solid var(--line);
  box-shadow:0 20px 40px -22px rgba(10,10,9,.25);
  transition:transform .6s var(--ease), box-shadow .6s var(--ease);
}
.about-photo-card:hover{
  transform:translateY(-6px);
  box-shadow:0 26px 50px -20px rgba(10,10,9,.35);
}
.about-photo-card::after{
  content:"";
  position:absolute;
  inset:0;
  border-radius:6px;
  border:1px solid var(--red);
  opacity:0;
  transition:opacity .5s var(--ease);
  pointer-events:none;
}
.about-photo-card:hover::after{
  opacity:1;
  animation:aboutPulse 2s var(--ease) infinite;
}
@keyframes aboutPulse{
  0%{box-shadow:0 0 0 0 rgba(228,20,42,.35);}
  100%{box-shadow:0 0 0 10px rgba(228,20,42,0);}
}
.about-photo-card img{
  width:100%;
  display:block;
  transition:transform .8s var(--ease);
}
.about-photo-card:hover img{
  transform:scale(1.05);
}
.about-text h2{
  font-size:clamp(28px,3.2vw,42px);
  margin-top:14px;
  max-width:16ch;
}
.about-text p{
  font-size:16px;
  margin-top:18px;
  max-width:52ch;
}
.about-tags{
  display:flex;
  flex-wrap:wrap;
  gap:10px;
  margin-top:26px;
}
.about-tag{
  font-family:var(--mono);
  font-size:11.5px;
  letter-spacing:.04em;
  text-transform:uppercase;
  font-weight:600;
  color:var(--ink-soft);
  border:1px solid var(--line);
  padding:9px 14px;
  background:var(--white);
}

/* ---------- CTA / Footer ---------- */
.cta-band{
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
  padding-top:76px;
  padding-bottom:76px;
  text-align:center;
  position:relative;
  overflow:hidden;
}
.cta-band::before{
  content:"";
  position:absolute;
  inset:-30%;
  background:radial-gradient(circle at 50% 35%, rgba(228,20,42,0.09), transparent 62%);
  pointer-events:none;
}
.cta-inner{position:relative;z-index:1;}
.cta-band .eyebrow{justify-content:center;}
.cta-band .eyebrow::before{display:none;}
.cta-band h2{
  font-size:clamp(33px,6vw,74px);
  margin-top:18px;
}
.cta-band p{
  margin:22px auto 0;
  max-width:50ch;
  color:var(--ink-soft);
  font-size:16.5px;
}
.cta-band .hero-actions{
  justify-content:center;
  margin-top:38px;
  animation:none;
}
.cta-band .btn-primary{
  border-radius:6px;
  position:relative;
}
.cta-band .btn-primary::after{
  content:"";
  position:absolute;
  inset:-7px;
  border-radius:10px;
  border:1px solid var(--red);
  opacity:0;
  animation:ctaPulse 2.8s var(--ease) infinite;
  pointer-events:none;
}
@keyframes ctaPulse{
  0%{opacity:.55;transform:scale(1);}
  100%{opacity:0;transform:scale(1.2);}
}
.cta-band .btn-ghost{border-radius:6px;}

footer{
  padding-top:60px;
  padding-bottom:34px;
}
.foot-grid{
  display:grid;
  grid-template-columns:1.4fr 1fr 1fr 1fr;
  gap:32px;
  padding-bottom:42px;
  border-bottom:1px solid var(--line);
}
@media (max-width:760px){
  .foot-grid{grid-template-columns:1fr 1fr;}
}
.foot-col h4{
  font-family:var(--mono);
  font-size:11.5px;
  letter-spacing:.08em;
  text-transform:uppercase;
  color:var(--grey);
  margin-bottom:15px;
  font-weight:700;
}
.foot-col a{
  display:block;
  text-decoration:none;
  font-size:14.5px;
  padding:5px 0;
  color:var(--ink-soft);
  transition:color .5s var(--ease), transform .5s var(--ease);
}
.foot-col a:hover{color:var(--red);transform:translateX(4px);}
.foot-brand{
  display:flex;
  align-items:center;
  gap:12px;
  margin-bottom:15px;
}
.foot-brand img{height:80px;}
.foot-brand span{font-family:var(--mono);font-size:12.5px;color:var(--ink-soft);}
.foot-bottom{
  display:flex;
  justify-content:space-between;
  align-items:center;
  padding-top:26px;
  font-family:var(--mono);
  font-size:11.5px;
  color:var(--grey);
  letter-spacing:.04em;
  flex-wrap:wrap;
  gap:10px;
  font-weight:600;
}

/* ---------- Back to top ---------- */
.to-top{
  position:fixed;
  right:22px;
  bottom:22px;
  z-index:150;
  width:52px;height:52px;
  border-radius:50%;
  background:var(--ink);
  color:var(--paper);
  display:flex;
  align-items:center;
  justify-content:center;
  font-size:18px;
  opacity:0;
  transform:translateY(16px);
  pointer-events:none;
  transition:opacity .6s var(--ease), transform .6s var(--ease), background .5s var(--ease);
}
.to-top.show{opacity:1;transform:translateY(0);pointer-events:auto;}
.to-top:hover{background:var(--red);}

/* ==========================================================================
   WORK / CASE STUDIES PAGE
   ========================================================================== */

.work-hero{
  padding-top:clamp(48px,7vw,88px);
  padding-bottom:clamp(40px,5vw,64px);
  border-bottom:1px solid var(--line);
}
.work-hero h1{
  font-size:clamp(36px,5.6vw,72px);
  margin-top:16px;
  max-width:18ch;
}
.work-hero p{
  margin-top:22px;
  max-width:52ch;
  font-size:clamp(16px,1.5vw,18.5px);
  color:var(--ink-soft);
}

/* case study feature block */
.case-study{
  padding-top:clamp(56px,7vw,96px);
  padding-bottom:clamp(56px,7vw,96px);
  border-bottom:1px solid var(--line);
}
.case-grid{
  display:grid;
  grid-template-columns:0.62fr 1.38fr;
  gap:56px;
  align-items:center;
}
.case-study.reverse .case-grid{
  grid-template-columns:1.38fr 0.62fr;
}
.case-study.reverse .case-video{order:2;}
.case-study.reverse .case-content{order:1;}
@media (max-width:900px){
  .case-grid, .case-study.reverse .case-grid{grid-template-columns:1fr;}
  .case-study.reverse .case-video{order:1;}
  .case-study.reverse .case-content{order:2;}
}

.case-video{
  position:relative;
  max-width:300px;
  margin:0 auto;
}
.case-video-frame{
  position:relative;
  aspect-ratio:9/16;
  width:100%;
  border-radius:18px;
  overflow:hidden;
  border:1px solid var(--line);
  background:var(--ink);
  box-shadow:0 30px 60px -28px rgba(10,10,9,.4);
  transition:transform .6s var(--ease), box-shadow .6s var(--ease);
}
.case-video:hover .case-video-frame{
  transform:translateY(-8px);
  box-shadow:0 40px 70px -26px rgba(10,10,9,.5);
}
.case-video-frame video, .case-video-frame img{
  width:100%;
  height:100%;
  object-fit:cover;
  display:block;
}
.case-video-tag{
  position:absolute;
  top:14px;
  left:14px;
  font-family:var(--mono);
  font-size:10.5px;
  letter-spacing:.06em;
  text-transform:uppercase;
  font-weight:700;
  color:var(--white);
  background:rgba(10,10,9,.55);
  backdrop-filter:blur(6px);
  padding:6px 10px;
  border-radius:3px;
  z-index:2;
}
.case-sound-btn{
  position:absolute;
  bottom:14px;
  right:14px;
  z-index:2;
  width:34px;height:34px;
  border-radius:50%;
  background:rgba(10,10,9,.55);
  backdrop-filter:blur(6px);
  color:var(--white);
  display:flex;
  align-items:center;
  justify-content:center;
  font-size:14px;
  transition:background .3s var(--ease);
}
.case-sound-btn:hover{background:var(--red);}

.case-content .eyebrow{margin-bottom:0;}
.case-content h3{
  font-size:clamp(24px,2.8vw,34px);
  text-transform:none;
  letter-spacing:-0.01em;
  margin-top:14px;
  max-width:20ch;
}
.case-content .case-desc{
  margin-top:16px;
  font-size:16px;
  max-width:54ch;
  color:var(--ink-soft);
}
.case-stats{
  display:flex;
  flex-wrap:wrap;
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
  margin-top:28px;
}
.case-stat{
  flex:1;
  min-width:130px;
  background:var(--white);
  padding:18px 20px;
}
.case-stat .num{
  font-family:var(--sans);
  font-weight:900;
  font-size:26px;
  color:var(--red);
  letter-spacing:-0.01em;
}
.case-stat .lbl{
  margin-top:6px;
  font-family:var(--mono);
  font-size:10.5px;
  letter-spacing:.04em;
  text-transform:uppercase;
  color:var(--grey);
  font-weight:600;
}

/* results image gallery */
.results-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:20px;
}
@media (max-width:820px){
  .results-grid{grid-template-columns:1fr 1fr;}
}
@media (max-width:560px){
  .results-grid{grid-template-columns:1fr;}
}
.result-card{
  border:1px solid var(--line);
  background:var(--white);
  overflow:hidden;
  transition:transform .6s var(--ease), box-shadow .6s var(--ease);
}
.result-card:hover{
  transform:translateY(-6px);
  box-shadow:0 22px 44px -22px rgba(10,10,9,.28);
}
.result-card .result-img-wrap{
  aspect-ratio:4/3;
  overflow:hidden;
  background:var(--paper-2);
}
.result-card img{
  width:100%;
  height:100%;
  object-fit:cover;
  transition:transform .8s var(--ease);
}
.result-card:hover img{transform:scale(1.06);}
.result-card .result-cap{
  padding:14px 16px;
  font-family:var(--mono);
  font-size:11.5px;
  letter-spacing:.04em;
  color:var(--grey);
  text-transform:uppercase;
  font-weight:600;
  border-top:1px solid var(--line);
}